Voice of the customer is a term used often in business and information technology. In brief, it is a process used to discover the needs and wants of a customer. Generally, it is most when it is gathered during or shortly after the launch of a new service, project, or good. It helps capture the desire of the consumer and provides important information in future updates or services rendered that will best please the customer.
This is important because customer satisfaction plays a large role in sales. If people are pleased with the product that has been produced they will not only but more of the specific product or service, but they will also be willing to pay a higher amount for it. If a product is missing a specific feature on the other hand, competitors will use this as a means of promoting their product over the other company’s product.
Voice of the customer plays a large role in the future direction of a company. For instance, if a company finds out through its consumer research that a specific feature that customers want is missing from a product, they will be more likely to invest time and resources into the development of that feature than another, unconnected feature. This is because businesses are ultimately trying to please its customer. The higher the customer satisfaction the greater the revenue and the more money the individual owners will make.
There are many different methods of gathering the voice of the customer. Some of these examples are to focus groups, conduct individual interviews, send out surveys, as well as other ways. No matter the method used to obtain this information, it is essential for a company to have the ability to tailor their goods or services to the desires of the public.
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Cisco Unified Customer Voice Portal: Building Unified Contact Centers (Networking Technology: IP Communications) List Price: Sale Price: $45.94  |
DescriptionCisco Unified Customer Voice Portal Building Unified Contact Centers Rue Green, CCIE® No. 9269 The definitive guide to deploying Cisco Unified Customer Voice Portal IVRs in any contact center environment Thousands of companies are replacing legacy ACD/TDM-based contact centers with pure IP-based unified contact center solutions... |
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Voice of the Customer: Capture and Analysis (Six SIGMA Operational Methods) List Price: Sale Price: $41.18 |
DescriptionDiscover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions... |
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Satisfaction: How Every Great Company Listens to the Voice of the Customer List Price: Sale Price: $2.58 |
DescriptionThe ultimate guide to customer satisfaction, from the people who understand it better than anyone For nearly forty years, J. D. Power and Associates has been synonymous with measuring customer satisfaction and helping businesses understand what customers really want... |
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Listening to the Voice of the Customer List Price: Sale Price: $34.02 |
DescriptionListening to the Voice of the Customer is the only how-to manual that takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program. In it you’ll learn: How to develop a customer satisfaction measurement program that provides the information you need to increase customer retention and profits... |
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Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay List Price: Sale Price: $5.77 |
DescriptionLearn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results... |
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The Voice of the Customer in Product Development (4th Edition) List Price: Sale Price: $43.50 |
DescriptionThe Voice of the Customer for Product Development allows product teams to effectively capture and use customer requirements. Developed by product development veterans, this guide includes a vast collection of process maps, tools and interactive templates with examples and step-by-step instructions... |
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Cisco Unified Customer Voice Portal: Building Unified Contact Centers (Networking Technology: IP Communications) List Price: |
DescriptionThis is the eBook version of the printed book.Cisco Unified Customer Voice Portal Building Unified Contact Centers Rue Green, CCIE® No. 9269 The definitive guide to deploying Cisco Unified Customer Voice Portal IVRs in any contact center environment Thousands of companies are replacing legacy ACD/TDM-based contact centers with pure IP-based unified contact center solutions... |
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Sony Digital Flash Voice Recorder (ICD-PX312) List Price: Sale Price: $44.94 |
DescriptionRecord live music, lectures and notes with this digital voice recorder featuring a built-in 2GB flash memory, a memory card slot and an easy-to-read display. Press record and capture every sound. This compact and convenient ICD-PX312 digital voice recorder goes wherever you do to confidently capture and store audio with a built-in 2GB flash memory providing up to 530 hours of recording time, plus additional storage available through the microSD memory card slot (memory card sold separately)... |
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Customer-centric Product Definition: The Key to Great Product Development List Price: |
DescriptionDespite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone within their first two years. This unique new book introduces and explains Market-Driven Product Definition (MDPD), a proven methodology for identifying and understanding customer-value-based needs, then turning them into products that consistently break through the clutter of the marketplace... |
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